Sunday, 20 March 2011

Markets

The number of global IPTV subscribers is expected to grow from 28 million in 2009 to 83 million in 2013. Europe and Asia are the leading territories in terms of the over-all number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest markets) in Asia. The global IPTV market revenues are forecasted to grow from US$12 billion in 2009 to US$38 billion in 2013.[21]

While all major western countries and most developed economies have IPTV deployments, the world's leading markets for IPTV for now are Germany (by Deutsche Telekom) France (led by Free, then Orange, then Neuf Cegetel; total of over 4 million subscriptions), South Korea (1.8 million subscriptions), United States (by AT&T), Hong Kong, Japan, Italy, Spain, Belgium, Luxembourg, Austria, China, Singapore, Taiwan, Switzerland and Portugal (with meo, Optimus Clix and Vodafone Casa).

Services have also launched in Bosnia and Herzegovina, Canada, Croatia, Lithuania, Republic of Moldova, Macedonia, Montenegro, Poland, Romania, Serbia, Slovenia,[22] the Netherlands,[23] Greece, Denmark, Finland, Estonia, Czech Republic, Slovakia, Hungary,[24][25] Norway, Sweden, Iceland and Turkey. The United Kingdom launched IPTV early and after a slow initial growth, in February 2009 BT announced that it had reached 398,000 subscribers to its BT Vision service.[26] Claro has launched their own IPTV service called "Claro TV". This service is available in several countries in which they operate, such as Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua. IPTV is just beginning to grow in Central and Eastern Europe and Latin America, and now it is growing in South Asian countries such as Sri Lanka, Pakistan and especially India.[27] but significant plans exist in countries such as Russia. Kazakhstan introduced[28] its own IPTV services by the national provider Kazakhtelecom JSC[29] and content integrator Alacast under the "iD TV" brand in two major cities Astana and Almaty in 2009 and is about to go nationwide starting 2010. Australian ISP iiNet launched Australia's first IPTV with fetchtv.[30]

The first IPTV service to launch on the Chinese mainland sells under the "BesTV" brand and is currently available in the cities of Shanghai and Harbin.[31] In India IPTV was launched by Airtel and the government service provider MTNL and BSNL and is available in most of the major cities of the country . In Pakistan IPTV was launched by PTCL, brand name Smart TV which is available in most of the major cities of Pakistan.

In Malaysia, various companies have attempted to launch IPTV services since 2005. Failed PayTV provider MiTV attempted to use a IPTV-over-UHF service but the service failed to take off. Hypp.TV was supposed to use an IPTV-based system, but is not true IPTV as it does not provide a set top box and requires users to view channels using a computer. True IPTV providers available in the country at the moment are Fine TV and DETV. Telekom Malaysia launched IPTV services through their fiber to the home product UniFi in select areas since Q2 2010.

In Turkey, TTNET launched IPTV services under the name IPtivibu in 2010 and is currently available in pilot areas in the cities of Istanbul, İzmir and Ankara. As of 2011 IPTV service is launched as a large scale commercial service and widely available across the country under the trademark "Tivibu EV"[32][33] Superonline plans to provide IPTV under a different name "WebTV" in 2011. Türk Telekom had started building the fiber optic substructure for IPTV in late 2007.

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